Daniel Sahlberg started to portray surfers based on the same idea as some of his previous projects. Capturing people from different backrounds, all with the same affinity,
this time, surfing. Focusing mainly on the people - not in surfing as a sport. This was of course a great opportunity to hang out on the beach,
one of Daniel’s favorite settings in California. He started visiting beaches in Malibu, then traveled south to Orange County, San Diego, and other beautiful beaches to find surfers.
This is a on going project as of today.
You can live in Basel and go loco over Selina Gomez or Nagoya and think that Empire of the Sun is the best band in the world. So it's not only in Europe, you can find fans so dedicated, that they would take a bullet for former "The Smiths" singer, Morrissey. The Los Angeles loving Brit has had a broad Latino fan base for sometime now. With the album, "You are the Quarry" he celebrated this with a couple of songs. This has fascinated journalists and it's also the subject of William E Jones documentary, "Is It Really So Strange". Jones is mostly focusing on Morressey look-alikes in his film. But, there are also a somewhat tougher group of fans in LA. Daniel Sahlberg is a photographer that likes contrasts as much as a world that's getting smaller. One day in June, he took his camera and drove down to Venice Beach and found a group of guys from the 18-Street Gang "Barrio 18". After some small talk, he took their portraits and got them to tell what Morrissey lyrics they listen to before they go to sleep. This exhibition was published in a number of magazines in Sweden including Nöjesguiden.
An Army officer, an Motorcycle artist of "Wall-of-Death", a lawyer, and a piercing designer. People coming together with the same affinity, the 50s.
Daniel Sahlberg started this project when he still was assisting other photographers in mid 2000s. From the beginning fascinated by 50s design, such as clothes, furniture, and cars, the project evolved into showing the Rockabilly culture of today.
He's been joining events in Scandinavia and England, everything from small country-side get togethers, to big international festivals. Thus Daniel Sahlberg is mainly portraying the strict orthodox in this subculture, his images also
shows people of a strong community, where Daniel Sahlberg always was on a "Turist Visa". Rockabilly's, Hot Rodder's, or Greaser's - things that stood for something back then has evolved into something else today, something new, often
regardless of boundaries or prejudices. Today, the scene is big and alive. People gather from all over the world, all with different backgrounds but with one thing in common, they love the 50s.
This exhibition was published in a number of renowned magazines in Scandinavia including Bon Magazine.
About Us
Daniel Sahlberg is a Swedish photographer and creative based in Los Angeles. Specializing in portraits, celebrity, fashion, and lifestyle. His client list includes Bon, Café, Elle, GQ, ICON, Interview, Odalisque, Plaza, and Uomo Magazine. Along with commercial clients such as Absolut, American Express, Carlsberg, Cake, Hastens Beds, Polestar, and Sas. Daniel Sahlberg is a four time recipient of the Swedish Golden Egg (Guldagget) advertising award in his portraits for Amnesty and he has exhibited in a number of galleries in Sweden and the US, including The House of Culture, Galleri Jonas Kleerup, and Acne Store's IlCaffé Los Angeles. He has a passion for travel and many of his assignments have taken him to stunning locations. This shows through his photos and can be viewed in his celebrity portraits, advertising campaigns, along with his art show projects photographing Rockabillies and Surfers.